I think for a lot of "new agers" it's just their latest hobby...for others it seems to be an opportunity to make a dollar...but there are a few, who truly seek to find a greater understanding & connection to the whole. Every moment holds a nexus in it, with even more opportunities for the expansion of consciousness ever present. Whether the 2012 thing really will be impactual or not, I think will depend on the individuals ideals & beliefs...but then there's also the collective!