http://www.sciencedaily.com/releases/2008/...80703145849.htm

'Letting your imagination run away with you may actually influence how you see the world. New research from Vanderbilt University has found that mental imagery—what we see with the "mind's eye"—directly impacts our visual perception.

"We found that imagery leads to a short-term memory trace that can bias future perception," says Joel Pearson, research associate in the Vanderbilt Department of Psychology. and lead author of the study. "This is the first research to definitively show that imagining something changes vision both while you are imagining it and later on."

"These findings are important because they suggest a potential mechanism by which top-down expectations or recollections of previous experiences might shape perception itself," Pearson and his co-authors write.

It is well known that a powerful perceptual experience can change the way a person sees things later. Just think of what can happen if you discover an unwanted pest in your kitchen, such as a mouse. Suddenly you see mice in every dust ball and dark corner—or think you do. Is it possible that imagining something, just once, might also change how you perceive things?' [...]