Their plants look very much like Living rock plants to me for quite a few reasons. I find it interesting they go out of their way to say their plants are grown in some of the harshest conditions in Australia and not "lab" grown like some of their competitors. I think I might know who they are having a stab at. Yep good old supply and demand, there are not a lot of plants like that for sale in Aus so someone may give the wallet a beating for it. I would spend a lot on one of those but I think it still a bit steep. Thankfully there are people out there propagating in decent numbers. Prices will drop, just not soon, not the fastest growing things around the old ario.